What is a Marketing Strategy?
3 min readJul 14, 2021
A marketing strategy is a single comprehensive plan which contains all of a company’s marketing goals and objectives.
A good strategy helps companies identify their best customers, their needs and how to successfully market products to them. This allows you to run effective marketing activities.
Marketing strategies include an explanation of the goals a company needs to achieve with its marketing efforts. Every business’ business goals, and marketing strategy should go hand-in-hand.